Emotional Intelligence and Teamwork
Emotional intelligence, also known as 'EQ,' is quite the buzzword in the corporate sector. It is a fundamental personality trait that dictates how one manages their own emotions, communicates, and interacts with others in positive ways. Due to EQ's...
Local Businesses Guide to Social Media Marketing
Social media marketing is now a crucial element of any business’s marketing strategy. The following information will allow you to take full advantage of the many opportunities offered by social media. Many business owners assume that social media...
Where should I focus my marketing efforts?
Where should I focus my marketing efforts? In uncertain times it can be difficult to know where to focus your time and energy. In this article, we will answer all your frequently asked questions about which elements of your marketing strategy you...
How to Stop Fear Adversely Affecting Your Business
If you like the majority of Australians, COVID-19 has impacted the lives and businesses of you and your clients on an unprecedented scale. The current business climate is causing stress for many, and this often leads to scarcity-mindedness; people...
How to Communicate Effectively Using Video Conferencing
Considering current international health concerns and potential disruptions to workplaces, there will be an increased need for video conferencing. In addition to the existing benefits of working remotely, the spread of coronavirus (COVID-19) may be...
Why Emotional Intelligence is An Essential Marketing Skill
You have probably opened this article with two questions: what is emotional intelligence (EQ), and how can it impact your marketing strategy? Alternatively, you may have read about EQ but are unsure about how to implement it in your own business’s...
Your Customer Avatar – Know Who you’re Selling To
Download our FREE proven Customer Avatar Worksheet by joining the Focused Insider now and get clear on who you’re selling to. It’s a massive mistake but we see it all the time. Clients engage us to consult on their company marketing strategy...
20 Ways to Develop an Abundance Mentality in 2020
We are all beginning to give credit to what having a positive mindset can do to your daily life and personal growth. Bestselling author of The Seven Habits of Highly Effective People, Stephen Covey, developed the phrase abundance mentality or...
How the Customer Value Journey Works to Drive Business Growth
Is business growth a top priority for you? In this post, we'll walk you through the Customer Value Journey (CVJ) framework that has helped businesses and brands turn visitors to prospects, customers and advocates. As a DigitalMarketer Partner,...
Sky Rocket Business Growth 2020
For many, the start of a new year brings with it an abundance of new energy and fresh enthusiasm. The majority of people find themselves setting New Year’s resolutions but unfortunately, many get a few months into the year and find that nothing...
5 ways to Boost Team Motivation
All businesses are cyclic in nature, sometimes they're growing, sometimes they're not. Peaks and toughs, contractions and expansions feature in the life of every business. As business owners, we want to ensure that no matter where our business is...
Personal Leadership Development – Why it Matters to You
What comes to mind when you hear someone mention personal leadership skills? Is it the ability for one to develop their own positive leadership qualities? Is it the ability and willingness to utilize these progressive traits to achieve their goals?...
The Power of Personal Leadership Development
Do you look at some people and wonder why success seems to follow them wherever they go, whatever they do? Does lady luck seem to smile at some people all the time? However much it may appear like such people are lucky in life, most of the time the...
Executive Burnout and Recovery Management
Let's look at how executive burnout manifests and options for recovery. In 1974, Herbert J Freudenberger, a renowned American Psychologist gave more insight into the term “burnout”, through his book titled Burnout: The High Cost of Achievement....
The Power of Gratitude
Many people who achieve high levels of success in their lives and businesses talk about the remarkable impact being grateful has made. Celebrities such as Oprah Winfrey, Richard Branson and Tim Ferris opening talk about the importance of practising...
The Value of Growth Mindset in your Business
What is the dollar value of having a growth mindset in your business? The most accurate predictor of success in Business is your mindset. This is because our mindset completely drives our behaviours on a day to day basis. Most of the people I...
How to Deal with Overwhelm and Stop the Chocolate Cravings
Overwhelm is a feeling that is coming up for more people than ever before. We live in a society that values achievement and busy-ness. As a result, overwhelm can be a natural consequence of taking on too much. Chronic overwhelm has been shown to...
Brene Brown on “The Gifts of Imperfection”
Two years ago when I first came across this book it had a huge impact on my life. At that point, I was a recovering perfectionist (in some ways maybe I always will be) and this book introduced me to a completely new way of looking at our lives and...
Change the Negative Habits That Are Hurting Your Business
Change the Negative Habits That Are Hurting Your Business Our daily routines are based on habit. These habits inevitably lead to the results we achieve. Poor habits, poor results. Million dollar habits, million dollar results in your...
Living A Long and Happy Life – Science Points the Key
We all strive for success in our business and in life but what is the real key to living a long and happy life? Our society teaches us that a ‘good life’ is the result of achieving a lot through hard work and perseverance – we call it...
Efficiency and Effectiveness – Understanding the Difference
Have you ever thought about the difference between Efficiency and Effectiveness? Here are some short definitions: Efficiency - the ratio of the useful work performed by a machine or in a process to the total energy expended or heat taken in. ...
Overcoming Business Obstacles – What should I Do?
Why Don’t I Do the Things I Know I Need to in my Business? Have you ever sat staring at a task that needed to be done and wondered ‘why on earth don’t I just do it?’ You know it needs to be done. You know that if you do it, your business will...
5 Keys for Jumping any Hurdle in your Business Growth
Everyday I work with business owners wanting to increase the speed and ease of their business growth and still enjoy their personal lives. Sometimes the grunt work of getting a business started is starting to wear them down. Other times they love...