Why Emotional Intelligence is An Essential Marketing Skill

by Leah Tourish | Mar 16, 2020 | Business growth, Success

You have probably opened this article with two questions: what is emotional intelligence (EQ), and how can it impact your marketing strategy? Alternatively, you may have read about EQ but are unsure about how to implement it in your own business’s marketing strategy....

Your Customer Avatar – Know Who you’re Selling To

by Leah Tourish | Mar 4, 2020 | Business growth, Success

Download our FREE proven Customer Avatar Worksheet by joining the Focused Insider now and get clear on who you’re selling to.   It’s a massive mistake but we see it all the time. Clients engage us to consult on their company marketing strategy but they don’t have...

20 Ways to Develop an Abundance Mentality in 2020

by Leah Tourish | Feb 17, 2020 | Mindset, Success

We are all beginning to give credit to what having a positive mindset can do to your daily life and personal growth. Bestselling author of The Seven Habits of Highly Effective People, Stephen Covey, developed the phrase abundance mentality or abundance mindset as a...

How the Customer Value Journey Works to Drive Business Growth

by Leah Tourish | Feb 6, 2020 | Business growth

Is business growth a top priority for you? In this post, we’ll walk you through the Customer Value Journey (CVJ) framework that has helped businesses and brands turn visitors to prospects, customers and advocates. As a DigitalMarketer Partner, we’ve had...

Sky Rocket Business Growth 2020

by Leah Tourish | Jan 10, 2020 | Business growth, Mindset, Uncategorized

For many, the start of a new year brings with it an abundance of new energy and fresh enthusiasm. The majority of people find themselves setting New Year’s resolutions but unfortunately, many get a few months into the year and find that nothing much has changed. Worse...