Why Don’t I Do the Things I Know I Need to in my Business?

Have you ever sat staring at a task that needed to be done and wondered ‘why on earth don’t I just do it?’

You know it needs to be done. You know that if you do it, your business will catapult to a new level of growth. You know that life will just be so much easier once it’s done…

Yet you just can’t bring yourself to do it.

Maybe you have a classic case of procrastination. Or perhaps you’ve managed to move to the more common (at least amongst the business owners I work with) variation of procrastination by busy-ness.  This is when every single other task needs your attention before the one thing you know you MUST do to grow.

This is one of the most common problems I come across in my coaching practice. If this is an issue that comes up regularly in your business then chances are you have a belief pattern that is holding you back in some way. You may or may not be consciously aware of it. Often it’s not something you’ve put a lot of thought in to, but chances are it’s massively impacting your outcomes in business and in life.

The key is to check in internally when the situation arises – what are you feeling? Strangely just this step alone can take some practice. Many of us were taught from a very young age to ignore unpleasant feelings and get on with it. So ignoring how we feel, for many of us, has become second nature.

Owning how we feel can be one of the most difficult things we do, particularly when the emotions are negative. Thing is, recognising how we feel is an essential first step to working through it.

Overcoming Business Obstacles

Look at the task you’re not getting done and ask yourself – how do I feel about this?

Let’s work with an example – Imagine you need to make a prospecting call to a really big potential client – are you feeling some fear about failing to win the business?

One tactic would be to use fear as a reverse motivator – If you don’t make that call now then chances are you’ll lose the deal anyway. Be careful here though – fear as a reverse motivator has a short lifespan. No one wants to be beaten into taking action on a regular basis, it can be damaging to our self-image.

A better approach would be to welcome the fear in – visualise picking up the phone, imagine the worst possible outcome and really FEEL yourself going through it. If you can really get yourself feeling the emotion rather than shying away two possible things will happen

  1. The feeling will begin to dissipate, you’ll see the ‘end of the world’ scenario playing out before your eyes but the feeling will have greatly diminished or possibly disappeared altogether.
  2. Your rational thinking brain will chime in and tell you that worst case isn’t all that bad after all.

Don’t pick up the phone yet – there are two more steps. We’ve released a negative emotion, now we need to put something else in its place. At this point, I like to suggest to my clients that they pick a positive feeling like love, peace or joy but the choice is yours. Physically feel the new emotion, welcome it in.

Now play the scenario again – this time with the best possible outcome. See yourself winning the deal and the client being so impressed they send you 10 more clients just like them. Completely immerse yourself in this visualisation – see, hear, smell and FEEL it.

Now pick up the phone and make that call!

Overcoming Business Obstacles

The process is as simple as that. Don’t let the simplicity of this process fool you as to it’s effectiveness. We’ve used this technique with thousands of clients to break through a huge variety of problems, some of which include:

Call reluctance


Fear of failure

Fear of success

Fear of public speaking

Low self-esteem

Believing I’m not good enough

Believing I don’t deserve this (this huge blockage will often lead to self-sabotage once your business takes off)

Fear of commitment, heights, snakes, spiders…. You think of it, we’ve probably seen it.

I encourage you to try the technique described above and let us know how you go. If you need any help at all please reach out, we’d love to hear from you.