Sales Coaching

What are your sales figures like? Few things generate unease and concern as much as sales figures. Initial concerns around sales frequently relate to sale numbers, with insufficient trade creating major uncertainty for small and medium-sized enterprises. Even if business picks up a little, the worry about sales doesn’t end there. If sales are doing well, how long will they stay that way? If conversions are dipping, is this a long-term trend? Are current growth rates sustainable? Trying to figure out the answers to these questions can be a challenge! If you’re finding that issues with sales, in any form, are taking up a disproportionate amount of your time, sales coaching could be the answer.

What is sales coaching?

Sales coaching involves working with business owners (and sales teams if appropriate) with the goal of making the sales process as straight-forward, effective and hassle-free as it can be. Particularly if you’re an owner-operator, or your business is quite small, the pressure to achieve sales can become overwhelming. Sales coaching from a friendly, experienced professional provides recipients with the tools they need to take control of the whole sales issue. No matter what stage your business is at, a business coach could give you the sales growth mindset you need to optimise the chances of success.

Growth mindset activities

Studies show that one of the biggest barriers to achieving constructive change in any aspect of business is a fixed mindset. A little like a bull at a gate, if something isn’t working, it’s tempting to just repeat the process again: try harder, do it more! Unfortunately, effort alone won’t solve a problem if the method isn’t correct in the first place! Growth coaching for sales optimisation involves taking a step back, giving business owners or senior managers the time, space and tools they need to generate effective, positive solutions to the sales issues they’re experiencing.

Holistic sales solutions

Sometimes problems with sales are only the tip of the iceberg! Not getting the sales outcomes you’re looking for may be down to anything from insufficient resources to the time of year! Coaching helps people to identify underlying issues, prompting the generation of effective answers. Coaching is also about valuing people. Business owners are frequently very hard-working, driven individuals who fail to take good care of themselves. A fresh perspective and the chance to redefine priorities in order to achieve greater emotional and physical well-being can often transform thinking.

Take the team with you!

The benefits of sales coaching aren’t just confined to the individuals who participate in it directly. There is almost always a “trickle-down” effect on the workforce. Once the boss is clear on the difference between a fixed and growth mindset, along with an understanding of the benefits the latter outlook can bring, they’ll want to share their knowledge with the rest of the team! Try sales coaching and see the difference which even a few sessions can make to your traffic, conversions and bottom line.

A word from our clients

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