Upcoming Workshops and Training

Conversion Funnels & Customer Value Optimization webinar

Thursday 26th March 9:30am-11am AEST

Most businesses have some sort of funnel for generating leads and converting them into paying customers, but very few have a truly OPTIMIZED funnel. This workshop will walk you through the Customer Value Optimization Process, and teach you how to architect a conversion funnel that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values. You’ll learn about Lead Magnets, Tripwire Offers, and how to craft marketing messages that focus on the value you create for your customer.



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